By request, today is the first of a two-post mini-series featuring more of the brand Make Up For Ever. Starting off with Make Up For Ever’s brand new release the Ultra HD Foundation Fluid which will eventually replace the previous HD foundation (which is due to be discontinued around September 2015).
But firstly in case you’ve never heard of Make Up Forever’s HD foundation here’s the low down on what the original promised, delivered and how the new updated version compares.
The HD formula was originally created by makeup artist’s for the TV and film industry, a formula that would provide medium coverage whilst remaining completely invisible to the latest high-definition technologies and the naked eye. This formula went on to become hugely popular around the world with makeup artist’s and consumer’s alike.
This latest update of the original (in line with the new 4k technology definition advances which are x4 stronger than original HD imagery) provides some subtle but impressive improvements. The Ultra HD Foundation (UK public release August) now has a total of 40 shades compared to the original 25, so offer’s a much larger selection. There’s a noticeable increase in the medium to dark shades plus the inclusion of some olive tones. The numbering system has also been redesigned making it far easier to use.
The Formula: if there was one slight negative regarding the previous formula it was that it was quite rich for use on oily/very oily skin (possibly requiring a primer) so this is really one of the main changes which has made the end product now able to be used confidently on all skin types. The formula is now more dewy, it’s not as thick and contains a larger percentage of water whilst still providing that famous light-diffusing invisible medium coverage.
Application: apply the product from the middle of the face outwards in upward movements, with a foundation buffing brush buff in circular motions until your happy with the final result. You could set with Make Up Forever’s HD powder over the t-zone if you felt it was necessary using a kabuki brush.
So there you have it, it’s definitely one of my favourite all time foundations as it blends and sits so beautifully on the skin, providing the complexion with a second skin like, natural finish and spectacular glow. Final verdict: some great improvements to an already amazing product.
Next week’s post includes the rest of my mini haul I picked up at the lovely PAM’s (Precious About Make-up) it’s all about Make Up For Ever’s second most popular line and the correct way to use it plus a few killer shades, so do pop back… or alternatively subscribe here for post’s delivered straight to your inbox.
Have you tried any Make Up Forever products? Which are your favourites let me know below.
